The Punjab Small Industries Corporation (PSIC) set up an impressive stall at the prestigious Egypt Exhibition, marking a significant milestone for Pakistan’s participation in this international event. This is the first time that Pakistan has participated in the exhibition, offering a unique platform to showcase the rich craftsmanship and talent of local artisans. The stall featured a diverse range of handmade products, most of which were created by artisans from cottage industries and small and medium-sized enterprises (SMEs) in Punjab. The exhibition provided an invaluable opportunity for these artisans to gain international recognition and connect with global buyers and markets. The PSIC's participation not only highlighted the cultural heritage of Pakistan but also emphasized the vital role of SMEs in the country's economic development.
